Truecaller to Make Caller ID Service Accessible on WhatsApp for Improved Spam Detection, CEO Says

Truecaller will quickly begin making its caller identification service obtainable over WhatsApp and different messaging apps to assist customers spot potential spam calls over the Internet, the corporate informed Reuters on Monday.

The characteristic, presently in beta section, might be rolled out globally later in May, Truecaller Chief Executive Alan Mamedi stated.

Telemarketing and scamming calls have been on the rise in international locations like India, the place customers get about 17 spam calls per 30 days on common, in keeping with a 2021 report by Truecaller.

India’s telecom regulator in February directed carriers like Jio and Airtel to begin blocking telemarketing calls over their networks utilizing synthetic intelligence filters. Truecaller has stated it’s in discussions with telecom operators to implement such an answer.

“Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi stated, noting that telemarketers switching to Internet calling was pretty new to the market.

WhatsApp is probably the most used messaging platform in India. The firm says it makes use of spam detection expertise to identify and take motion on accounts partaking in irregular behaviour and lets customers block and report problematic accounts.

For Truecaller, India is its largest market with 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription companies, and verified listings from companies.

© Thomson Reuters 2023

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