Xiaomi launched its monetary outcomes for the primary quarter of the present yr on Wednesday, reporting an unaudited consolidated income of Rs. 1.31 lakh crore for the January–March interval. This marks the second consecutive quarter by which the corporate has surpassed the Rs. 1.2 lakh crore milestone. Compared to the identical quarter within the earlier yr, the tech big claimed to have reached a year-on-year (YoY) development of 47.4 p.c. Xiaomi additionally claimed that its adjusted internet revenue reached Rs. 12,680 crore for the primary time, marking a YoY development of 64.5 p.c.
Xiaomi Credits Premiumisation Strategy for Strong Revenue Numbers
In a press launch, the Chinese tech big posted constructive income numbers throughout all its enterprise divisions in Q1 2025. Crediting its premiumisation technique, which refers back to the firm’s efforts to shift the product portfolio from price range choices to a higher-margin, premium gadgets, Xiaomi stated the newly launched merchandise have seen a robust reception from customers.
During this era, the corporate claimed its smartphone income grew by 8.9 p.c YoY, reaching Rs. 59,961 crore. Most notable right here is the Xiaomi 15 Ultra, which was launched in February, and witnessed gross sales development by 90 p.c in comparison with its predecessor throughout the identical interval, final yr. Overall, the tech big stated that it pushed the common promoting value (ASP) of smartphones to Rs. 14,372 in Q1 2025, marking a report excessive.
On the opposite hand, its Internet-of-things (IoT) and good dwelling gadgets had been additionally stated to develop by 58.7 p.c in comparison with the identical quarter within the previous yr, reaching Rs. 38,276 crore. Xiaomi’s hero merchandise on this class had been its washer and fridge. The firm’s Electric Vehicle (EV), synthetic intelligence (AI), and different new initiatives additionally introduced in Rs. 22,041 crore in income, with an enormous spotlight being the Xiaomi SU7 Series autos, which marked a complete cargo of 75,869 models.
Xiaomi talked about within the press launch that its world smartphone shipments within the given quarter was 4.18 crore models, marking continued YoY development for seven consecutive quarters. Citing knowledge from Canalys (now a part of Omdia), the corporate claimed that it maintained its place among the many high 3 manufacturers by way of smartphone shipments for the nineteenth consecutive quarter, noting a market share of 14.1 p.c.
Coming to the corporate’s IoT and good dwelling phase, Xiaomi claimed that its air conditioner shipments exceeded 11 lakh models, marking a major 65 p.c YoY development. Its fridge and washer shipments additionally registered 8.8 lakh models and seven.4 lakh models, respectively.
The firm additionally claimed that its world pill shipments grew by 56.1 p.c YoY, however precise cargo numbers weren’t shared. Additionally, the full variety of customers with 5 or extra gadgets related to its AIoT platform (excluding smartphones, tablets, and laptops) reached 1.93 crore, with a 26.5 p.c YoY development, Xiaomi stated. Further, the tech big claimed that the month-to-month lively customers of its Mi Home App and AI Assistant grew to 10.64 crore (19.5 p.c YoY enhance) and 14.67 crore (17.5 p.c YoY development), respectively.
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