Amazon miniTV, MX Player Merged Into Amazon MX Player as an Advert-Supported Video on Demand Service

Amazon has launched its newest ad-supported video-on-demand service dubbed Amazon MX Player. It is the results of the merger of two OTT streaming companies — MX Player and Amazon miniTV. Amazon says its new streaming platform will provide content material throughout genres and languages, whereas it’ll proceed to put money into unique exhibits and movies. Library of exhibits and movies of each platforms can be out there to viewers on Amazon’s newest streaming service.

Amazon MX Player

In a press launch Amazon stated that the brand new video-streaming platform will provide hit exhibits like Aashram, Dharavi Bank, Campus Diaries, Bhaukaal, Raktanchal, Shiksha Mandal, Roohaniyat, and Jamnapaar. It will even function a set of Korean, Mandarin and Turkish exhibits dubbed in Hindi, Tamil and different Indian languages.

Making the announcement, Girish Prabhu, Head of Amazon Advertising India stated, “Today we are bringing together the vast reach of MX Player, with the advertising tech that leverages Amazon’s billions of customer signals. It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to a very large and engaged base across India.”

The first point out of this deal surfaced in 2023 when Amazon was reported to enter into talks with the Tencent-backed agency, however it fell via. In May 2024, the talks have been stated to have been resumed once more and an settlement was discovered a while later for a reported sum of lower than $100 million (roughly Rs. 839 crore). Inc42 highlighted that this was an all-cash transaction. At the time, it was stated that MX Player’s senior administration would be a part of Amazon following the completion of this deal.

Notably, Amazon doesn’t personal the video-streaming platform in its entirety however solely a few of its property. According to a report, Amazon will get a “distribution and marketing partner” following this deal, which may doubtlessly assist the corporate develop right into a “more popular and trustworthy” choice for individuals in smaller cities.