Amazon Prime Video has unveiled a redesigned interface globally aiming to simplify the streaming expertise. The streaming big says that the brand new interface will make it simpler for purchasers to search out films, TV exhibits, reside sports activities, and linear TV, handle and join add-on subscriptions, and navigate throughout the platform. The replace brings a brand new navigation bar that lets customers navigate by content material kind. Also, viewers can now browse, enroll and handle energetic add-on subscriptions instantly from the navigation bar. Further, there are generative AI enhancements to personalisation options and the redesign contains up to date synopses for films and exhibits.
Amazon Prime Video Interface Revamped
In a weblog submit, Amazon introduced the worldwide replace of its person interface. The UI overhaul will start to roll out globally on Tuesday and can grow to be out there to all prospects within the coming weeks. “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favourites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login,” said Kam Keshmiri, Vice President of Design, Prime Video
The update brings a streamlined navigation bar with general categories — Home, Movies, TV Shows, Sports and Live TV. This new navigation bar includes a dedicated tab for active Prime Video Channels add-on subscriptions. In India, users can explore over 20 add-on subscriptions by selecting Subscriptions.
The Prime destination in the navigation bar will allow users to browse movies and shows available at no additional cost with a Prime membership. Meanwhile, Prime Video has added a new “hero rotator” beneath the navigation bar to focus on content material out there with a subscription or lease.
AI Features on Amazon Prime Video
Amazon’s streaming service has additionally added personalised AI-generated suggestions on the platform. This characteristic is enabled utilizing the corporate’s Bedrock AI mannequin and presents content material suggestions primarily based on the watch historical past and preferences of customers. Users may also browse content material by style and different classes resembling “Top 10 in India”. Prime and add-on subscription logos will now displayed on the hero and title playing cards of a film or TV present.
Additionally, Prime Video is utilizing Large Language Models (LLMs) to simplify the synopses for TV exhibits and films that supply a look on the title description. Furthermore, Amazon says the recent interface has new animations, straightforward transitions and zoom results for enhancing the streaming expertise.
On lounge units, video content material will play on the hero rotator as customers browse round. On the “Live TV” vacation spot, beneficial stations will robotically begin enjoying till customers transition into full-screen playback, or exit to browse different stations.
