Amazon Engaged on Standalone App for Sports Content: Report

Amazon.com is engaged on a standalone app for watching sports activities content material, the Information reported on Wednesday, citing a supply with direct data of the plan.

Sports stays one of many largest sights for reside viewing as US audiences more and more swap from pay TV subscriptions to streaming apps.

The transfer will probably complement Amazon‘s effort to double down on sports activities programming by way of its Prime Video service, a key channel to draw customers to its procuring platform.

Amazon already owns the rights to stream video games together with National Football League’s Thursday Night Football franchise and Premier League soccer matches within the UK, setting it as much as higher compete with sports activities streaming chief Walt Disney Co.

Last week, Alphabet unit YouTube additionally signed a multi-year deal to solely stream NFL’s Sunday Ticket package deal of video games within the United States.

It was not clear when Amazon would roll out the sports activities app and whether or not it could undergo with the plan, in line with the report.

Amazon didn’t instantly reply to a Reuters request for remark.

The firm has been reviewing unprofitable enterprise models and has laid off some employees to cowl rising prices and a requirement downturn as inflation-wary customers and companies spend much less.

In India, Amazon launched Prime Gaming for PC a couple of days again, giving customers entry to numerous free PC video games each month. This is a subscription-based gaming service which could be availed alongside the Amazon Prime plan. In December 2022, Prime Gaming supplies entry to eight sport titles.  

To avail the Prime Gaming service in India, customers can head to the Prime Gaming web site by signing in with their credentials, and click on on the Activate Prime Gaming button from the highest proper nook of the display.