Atomfall, the action-survival recreation from Rebellion Developments, launched on PC, PlayStation and Xbox platforms final month. It additionally launched on Game Pass on day one and has since reached over two million gamers. Rebellion CEO Jason Kingsley has stated that launching Atomfall on Microsoft’s recreation subscription service has been a “huge success” for the unbiased studio.
Atomfall’s Game Pass Launch a ‘Huge Success’
In an interview with GamesIndustry.biz revealed Wednesday, Kingsley mirrored on Atomfall’s launch technique and stated that Xbox Game Pass helped the brand new IP attain a wider viewers.
“It’s been a huge success,” Kingsley told the publication. “Microsoft has been a fantastic partner to work with, they’ve really leaned in to helping us. They brought their skills and their scale to bear on our small project, and it’s done really, really well for them, so they got a good deal, we got a good deal out of it as well.”
Launching on Game Pass helped the discoverability of Atomfall, Kingsley stated, including that it was one of many greatest challenges for the studio. According to him, gamers had been more likely to check out a brand new IP on the service, with word-of-mouth reward attracting a wider viewers.
“With Game Pass, you can get people to try it, then as a result of those people trying it, they like it, and they then tell their mates on social media, ‘I found this game on Game Pass, I really enjoyed it, you should have a go.’ And then some of them are on Game Pass, and will [play] it. But some of them aren’t on Game Pass, and will also want to be part of that conversation. So, they’ll go and buy it,” he stated.
Rebellion confirmed final week that Atomfall had reached over two million gamers. The quantity is not indicative of unit gross sales because it consists of Game Pass subscribers who accessed the sport freed from value. Kingsley, nonetheless, stated that the sport’s gross sales had surpassed the studio’s expectations. “We’ve done a lot better than our mid-range estimates, actually, so that’s nice,” he stated.
Launching on Game Pass additionally ensures a hard and fast financial return that helped Rebellion attain profitability with Atomfall. Kingsley stated that whereas a launch on the subscription service may undercut gross sales on Xbox, however the acquire from that value was “disproportionate”.
The Rebellion CEO additionally advised the studio, recognized for its Sniper Elite video games, would possibly work on an Atomfall sequel. “Now it looks like we want to do more Atomfall – it’s been successful, can we find the resources to do it? I don’t know,” he stated.
Atomfall launched throughout PC, PS4, PS5, Xbox One and Xbox Series S/X on March 27. The survival title, that has drawn comparisons with Fallout, is about in a post-apocalyptic north England and is impressed by the actual life Windscale nuclear incident within the Nineteen Fifties. Days after the launch, Rebellion confirmed the sport had reached over 1.5 million gamers in its opening weekend, making it probably the most profitable launch within the firm’s 32-year historical past.
