(Photo : Carmen Mandato/Getty Images) PHOENIX, ARIZONA – Kansas City Chiefs MVP Quarterback Patrick Mahomes speaks throughout a press convention at Phoenix Convention Center on February 13, 2023 in Phoenix, Arizona.
Kansas City Chiefs star Patrick Mahomes has appeared in a beer industrial, however it’s “not the beer” he was endorsing.
The newest advert by Coors Light starring Mahomes drew laughs and was branded “clever” by followers and commenters for bypassing National Football League guidelines concerning the endorsement of alcohol.
This is the second time the two-time Super Bowl champ appeared for the American beer firm. The first one was in 2022.
NFL gamers are restricted from endorsing adverts for beer, distilled spirits, and wine. The league used to have a strict rule on this, but it surely loosened up the mandate in 2019.
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Morning Consult stated in a proof of the rule:
“Only active players can be used; creative materials cannot imply that players are endorsing the product; and if brands want to use more than one player’s likeness, they have to use a minimum of six players.”
In the advert, the background voice acknowledges the NFL rule that gamers usually are not allowed to advertise alcoholic drinks earlier than the digicam turns to Mahomes, whom the voiceover says endorses “Coors Light Bear.” And then the bear bonded with Mahomes afterward.
Fair play, Coors!
Bankable star
Mahomes is considered one of many best quarterbacks within the historical past of the NFL, even when he is solely been within the league for six years. His quick profession is among the essential focuses of an upcoming Netflix documentary sequence titled Quarterback alongside Minnesota Vikings quarterback Kirk Cousins and Atlanta Falcons quarterback Marcus Mariota.
In his younger profession, he has already collected two Superbowl trophies, two Superbowl MVPs, and two NFL MVP awards.
He additionally signed the richest contract within the historical past of American staff sports activities after agreeing to a 10-year, $450 million contract extension with round $475 million in 2020.
Related article: Mahomes Reacts to Thursday Night Football Change
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