Disney+ Hotstar, the over-the-top (OTT) platform, launched a brand new synthetic intelligence (AI) instrument on Monday that can enhance the person expertise. The streaming large claimed that the AI instrument will optimise video streaming in order that much less information is consumed whereas retaining the standard of the video unchanged. The new characteristic will even make it extra data-efficient to obtain movies from the platform for offline viewing. Notably, the corporate introduced final month that it might stream a choose variety of English Premier League matches in 4K decision.
In a press launch, the video-streaming large introduced the introduction of AI-powered video optimisation know-how. It is actually a complicated encoding characteristic that may optimise information consumption primarily based on person habits and scene complexity. Disney+ Hotstar claimed that the know-how will let customers spend much less information whereas retaining the identical high quality of visuals.
It additionally added that customers can count on a discount of 25 p.c when downloading movies for offline viewing with out dropping high quality. This is aimed toward making the content material on the platform extra accessible to customers with restricted information.
Detailing the AI characteristic, Disney+ Hotstar stated that the know-how makes use of AI to grasp person consumption patterns in addition to the context and complexity round every scene. While it’s obscure how person patterns are linked with information optimisation, the context and complexity of the scene are probably being processed with laptop imaginative and prescient to brighten darker scenes whereas not growing information utilization. The firm highlighted that the know-how is presently pending patent.
Mukund Acharya, the Head of Technology at Disney+ Hotstar additional defined that the brand new AI-powered encoding method can enhance the watch time per GB by 12.5 p.c. This means customers can watch extra content material on the identical information finances.
The firm additionally talked about that the characteristic was developed utilizing varied AI-based fashions, nevertheless, it didn’t specify whether or not these have been native fashions or third-party fashions.
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