Flipkart is trying to dive deeper into its Web3 initiative FireDrops, and to take action, the ecommerce large has partnered with the Polygon blockchain community. Using Polygon’s CDK-deployed Layer 2 chain, Flipkart plans to spice up its Web3 loyalty programme. Launched earlier this 12 months, Flipkart needs to broaden its choices portfolio from bodily gadgets to digital belongings as effectively. Originally, the ecommerce platform had chosen Polygon to launch its FireDrops initiative.
With FireDrops, Flipkart is attempting to provide a brand new twist to its methods to ramp up consumer engagements on its platform. Several manufacturers promoting their merchandise on Flipkart are incentivising model loyalty by gamification, giving their customers more energizing experiences of being rewarded by digital goodies relatively than bodily ones.
“Flipkart is tapping Polygon CDK to build an Ethereum-based zero knowledge (ZK) Layer 2 network dedicated to the service and ensure future growth. It gives Flipkart a number of customization options, including a fine-tuned onboarding experience, dedicated blockspace and low transaction fees for its users. Future upgrades to Polygon CDK will also allow for enhanced privacy for transaction data, the ability to run the chain without a token or to use a central bank digital currency and access to liquidity in the greater Polygon and Ethereum ecosystems,” Polygon Labs wrote in an official weblog publish.
Arun Phillips, the Chief Marketing Officer at Polygon, introduced this growth throughout the Polygon Connect India occasion this week.
On the official web site of FireDrops, Flipkart says that current reward programmes really feel ‘advanced, boring, and damaged’.
Since its launch earlier this 12 months, FireDrops has managed to generate 3.3 million wallets holding not less than one NFT that the customers could have collected as a part of a model reward.
From thriller packing containers and particular badges to low cost advantages, early accesses, and freebies – the FireDrops reward programme additionally lets customers earn from shopping for and promoting rewards. This is what Flipkart is advertising as ‘the way forward for rewards’.
Internationally, a number of different manufacturers are additionally taking an immersive, digital method to provide their rewards programmes a Web3 twist and usher-in a brand new period of buyer engagement. These manufacturers embrace Starbucks, Lufthansa Airlines, and attire model Lacoste amongst others.
