Google is planning to introduce adverts in AI Overviews in India later this yr, the corporate said in a press launch. The Mountain View-based tech large made the announcement at its Google Marketing Live (GML) India occasion on Thursday. Alongside, the corporate has additionally launched a slew of recent synthetic intelligence (AI)-powered advert instruments for manufacturers and enterprises. Among them, the most important instrument is “Generated for You” that may undergo a model’s product catalogue and generate pictures and video adverts whereas aligning with the model’s id.
Google Plans to Show Indian Search Users Ads in AI Overviews
In October 2024, a number of Google Search customers within the US reported seeing adverts within the AI Overviews part when looking out about sure merchandise and proposals. The tech large later formally launched adverts to each cell and desktop customers within the US, highlighting that solely related, search query-based adverts can be served to customers. So far, the corporate has not expanded these adverts in another area.
However, on the GML India occasion, Google shared its plans to start displaying adverts in AI Overview to India customers later this yr. There was no point out of any specific timeline for when customers can anticipate to see them. Just like within the US, these adverts can be served on each cell and desktop. Notably, solely English language adverts can be proven to customers.
Google revealed on the occasion that globally, greater than 1.5 billion individuals use AI Overviews, and in India, the function has witnessed a robust 10 % development in the kind of queries that present these AI-generated summaries. This excessive visibility might need been the explanation behind Google’s choice to broaden adverts in AI Overviews.
In the US, adverts in AI Overviews beneath the abstract, in a specified “Sponsored” part. These adverts include a title, quick descriptor, and a clickable buy hyperlink. The merchandise proven are primarily based on the search key phrases.
Apart from this, the tech large can also be introducing a brand new AI advert instrument in its Product Studio, which can be accessible later this yr. Dubbed “Generated for You,” it might probably robotically establish essentially the most related merchandise from a model’s catalogue and generate pictures and movies that align with the model’s id. These advert belongings can then be used throughout Google platforms, and advertisers can monitor their efficiency. The firm stated the AI instrument can even analyse developments to counsel advertising marketing campaign ideas and seasonal promotions.
