Alphabet’s Google is testing exhibiting test marks subsequent to sure corporations on its search outcomes, an organization spokesperson mentioned on Friday, in a transfer geared toward serving to customers establish verified sources and keep away from faux web sites.
Fraudulent web sites impersonating official companies or providers might creep up in on-line search outcomes, main customers to view false details about the enterprise, deceiving customers and probably harming the model.
“We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google,” the spokesperson mentioned.
Google already makes use of automated techniques to establish pages with “scammy” or fraudulent content material and forestall them from exhibiting up within the search outcomes.
The Verge reported the event earlier on Friday, including that it noticed blue verified checkmarks subsequent to official web site hyperlinks for corporations together with Microsoft, Meta and Apple on search outcomes.
Only some customers had been capable of see the function, the Verge mentioned, indicating Google has not rolled out the take a look at broadly but.
© Thomson Reuters 2024
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