Luka Doncic has formally turn out to be the primary international participant to prime NBA jersey gross sales, main the 2024-25 checklist. The league and the National Basketball Players Association (NBPA) confirmed the information on April 14, saying that Doncic’s jersey outsold all different NBA gamers this season, American legends LeBron James and Stephen Curry included.
This marks the primary time in over a decade that the league’s jersey gross sales weren’t led by LeBron or Curry, who’ve dominated the checklist because the 2012-13 season.
Luka Doncic Becomes the Face of the NBA
As FadeAway World stories, Doncic’s climb to No. 1 on the gross sales chart is a product of a particular confluence: his otherworldly means, a franchise-altering commerce, and the mystique of Los Angeles.
The Slovenian famous person was traded from the Dallas Mavericks to the Los Angeles Lakers on the eve of the February commerce deadline, remodeling him into the brand new face of one of many NBA’s most historic franchises.
His motion shook the basketball group and despatched fan pleasure throughout the globe by means of the roof. Sales of jerseys bearing Doncic’s title grew by 21%, as followers eagerly grabbed each Lakers and Mavericks editions.
Top-Selling NBA Jerseys 2024–25: The Top 10 List
CBS Sports lists the top-selling NBA jerseys for the present season.
- Luka Doncic (Los Angeles Lakers)
- Stephen Curry (Golden State Warriors)
- LeBron James (Los Angeles Lakers)
- Jayson Tatum (Boston Celtics)
- Jalen Brunson (New York Knicks)
- Victor Wembanyama (San Antonio Spurs)
- Anthony Edwards (Minnesota Timberwolves)
- Ja Morant (Memphis Grizzlies)
- Shai Gilgeous-Alexander (Oklahoma City Thunder)
- Nikola Jokic (Denver Nuggets)
From the rankings, we see a generational change. Four international gamers made the highest 10: Doncic, Wembanyama, Gilgeous-Alexander, and Jokic. Just behind them was Giannis Antetokounmpo at No. 11, proving that the NBA’s affect is current in different elements of the world.
Global Brand Power: Luka’s Off-Court Influence
Doncic’s attraction stretches far past the hardwood. With an increasing fanbase, a signature Nike contract, and 1.82 billion digital impressions on NBA platforms (third behind LeBron and Curry general), his market leverage can’t be denied.
His inaugural recreation sporting a Lakers jersey vs. his earlier workforce, the Mavericks, was the most-watched NBA recreation ever on Max, and a March recreation in opposition to the Celtics was watched by 4.61 million viewers—essentially the most for any non-Christmas regular-season recreation in seven years.
As the Lakers put together to face the Timberwolves in a playoff showdown, Doncic is not solely on the point of information his workforce—he is additionally serving because the NBA’s latest worldwide ambassador.
His record-breaking jersey gross sales are greater than only a signal of recognition; they seem to be a reflection of the league’s rising worldwide id.
Luka Doncic just isn’t solely a famous person. He’s a motion.
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