Microsoft Rolling Out AI-Powered Bing Generative Search, May Rival Google’s AI Overviews

Microsoft added a brand new synthetic intelligence (AI) function to its Bing search engine on Wednesday. Dubbed Bing generative search, the function reveals a snapshot with the knowledge for the searched question. The function is much like Google’s AI Overviews which was publicly launched within the US in May. Bing’s AI-powered search function additionally reveals the sources from the place the content material was taken. As per the corporate, the function is at present being shipped for a small share of queries, prone to keep away from incidents of AI hallucinations that AI Overviews suffered from.

Bing Generative Search Features

In a weblog publish, Microsoft Bing introduced the function and mentioned, “Today, we’re excited to share an early view of our new generative search experience which is currently shipping to a small percentage of user queries.” The function is an extension of the corporate’s AI-powered chat solutions on Bing which was launched in February 2023.

Bing generative search
Photo Credit: Microsoft Bing

The new function is constructed with the corporate’s massive and small language fashions (SLMs and LLMs), nevertheless, the corporate didn’t reveal which AI fashions had been used for it. Explaining the functioning, Microsoft highlighted that the AI can contextually perceive the search question, after which processes thousands and thousands of sources of data to match the proper content material. After that, it makes use of the information to generate related search outcomes.

Visually, Bing generative search appears similar to Google’s AI Overviews. It seems inside a gray field on the prime of Bing search outcome web page. The snapshot of data comes with a headline, a doc index for straightforward navigation to the proper part, and supply citations. The AI additionally provides photos, movies, and tables at any time when vital.

Whenever the Bing generative search reveals up, the standard search outcomes will transfer to the proper aspect of the web page. The left aspect first reveals the snapshot, adopted by the supply hyperlinks, after which associated search outcomes.

The firm says it’s optimising accuracy and has refined its strategy to deal with that. However, identical to the main points across the AI mannequin, the structure used for this was not disclosed. Microsoft additionally highlighted that it’s carefully monitoring how the function impacts site visitors to publishers.