ONDC, Amazon’s SensibleCommerce Services to Empower India’s Small Retailers, Patrons

Amazon has introduced a partnership with India’s Open Network for Digital Commerce (ONDC) on Friday, February 24. This teaming-up is aimed toward offering small retailers and day-to-day consumers with Amazon’s SensibleCommerce providers. ONDC is a personal non-profit firm overseen by the federal government of India. Meanwhile, the SensibleCommerce is an Amazon Web Services (AWS)-powered suite of software program as a service (SaaS) product that allows MSMEs in India to construct and scale their enterprise.

This partnership marks Amazon’s first collaboration with the ONDC. The e-commerce large may also present its logistics service to small and medium enterprise homeowners who purpose to increase the sale of their merchandise all over the world.

“Amazon has a definite roadmap to being a part of the ONDC network and is taking its first step in coming in as the logistics partner in the ONDC network,” stated T Koshy, MD & CEO of ONDC, in a ready assertion.

The partnership goals to make the engagement of Indian retailers with the e-commerce house clean and seamless.

India, underneath its Make in India initiative, has been bullish on selling homegrown manufacturers all over the world to compete with the likes of worldwide labels throughout sectors.

Earlier this month, Narayan Rane, India’s minister of micro, small, and medium enterprises (MSMEs), introduced that the ministry would work alongside Amazon to reinforce manufacturing within the nation and take high quality items to the folks at an inexpensive worth.

“Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small businesses and providing convenience and choice to customers across the country. We remain committed to be being a catalyst for India’s digitisation efforts throughout the economy,” stated Manish Tiwary, Country Manager, India Consumer Business, Amazon India.

The e-commerce platform goals to digitise 10 million MSMEs by the yr of 2025.

Back in January 2020, Amazon founder Jeff Bezos visited New Delhi to flag off the ‘Amazon Smbhav’ conclave.

At the time, Bezos had introduced an funding of $1 billion (roughly Rs. 8,300 crore) focussed on offering digital onboarding for Indian retailers.