Threads has crossed the 175 million consumer mark, a 12 months after the platform was launched as a substitute for X (previously referred to as Twitter). The microblogging service owned by Meta was launched on July 6 final 12 months. Meta CEO Mark Zuckerberg additionally revealed that India has emerged as considered one of its most energetic markets. In an weblog submit printed on Thursday, the social networking large shared that Indian customers often use Threads to share their ideas and opinions on a big selection of matters.
While Meta introduced on Thursday that Threads has onboarded over 175 million month-to-month energetic customers, it didn’t share the variety of its customers from India or different country-specific consumer statistics. The service now has 50 million matter tags, in keeping with the Facebook dad or mum agency.
Indians amongst most energetic customers on Threads
According to particulars shared by Meta on Thursday, Indian customers have been among the many most energetic on Threads. The platform has additionally outlined common matters of engagement and discussions on the microblogging platform.
Topics round movies, tv, OTT content material, and sports activities garnered most engagement from Indian customers on Threads. In addition, conversations round celebrities additionally fetched consideration from customers within the nation.
Meta additionally notes that on Threads customers from India usually tend to tag one other account of their posts and add video clips to the content material, in comparison with customers from different nations.
Meta added a definite point out concerning the craze of cricket in India, which finds its technique to social networking apps like Threads, within the backdrop of nationwide and worldwide matches, together with the IPL, the T20 Cricket World Cup, IPL, and Women’s Premier League 2024.
Content creators from India are additionally exploring Threads, Meta claimed.
“We’ve seen creators using Threads to post about a different interest area or niche,” its submit mentioned, mentioning that style, memes, and diary entry format of content material is changing into common on Threads from India.
Threads marks one-year anniversary
Meta CEO Mark Zuckerberg launched Threads on July 6 final 12 months and the platform was designed as a microblogging service, very like its competitor X, at present owned by Elon Musk.
Zuckerberg had tied Threads to Instagram at launch, provided that the latter reportedly has an estimated 2.4 billion energetic customers. This helped the app achieve numerous customers when it was launched.
According to knowledge on Google Play as of Thursday, Threads has been downloaded over 100 million instances on Android gadgets. The app has a of 4.2-star ranking (out of 5 stars), primarily based on greater than 500,000 critiques.
The firm has additionally been rolling out new options regularly. In May, the platform was up to date with multi-column feeds on the desktop model of Threads.
Threads can be testing an computerized archiving function for posts to assist customers conceal earlier posts.
