YouTube Reportedly Confirms Reducing Elements on the Ads as Users Declare ‘Skip Button’ Is Being Hidden

YouTube is perhaps hiding the “skip button” that seems on its advert interface. Some customers have reported that the skip button is fully lacking, whereas others have discovered it showing after the countdown period has handed. The video-streaming large has reportedly said that the skip button will not be being tampered with. However, the corporate is testing the discount of components on the advert interface to enhance the viewing expertise. Separately, the corporate has additionally introduced the choice to extend the period of Shorts. Now, as an alternative of 1 minute, the utmost size of a Short could be three minutes.

YouTube Reportedly Confirms Reducing Elements on Ad Screen

The advert interface on YouTube has undergone a number of transformations over time, however the present structure is fairly customary. There are skippable adverts and unskippable adverts. The unskippable adverts solely present the underside bar indicating how lengthy the advert has performed and the way a lot time stays. However, the skippable adverts have a few additional components.

A countdown timer (between 15 to 30 seconds) seems on the skippable adverts, indicating the minimal period a consumer must watch an advert for, however as soon as the timer reaches zero, a skip button seems. Users can faucet this button to shortly return to the video. Some skippable adverts don’t actually have a countdown timer, and customers can skip them straight.

However, a Reddit consumer posted a screenshot of an incident the place the skip button and the timer had been hidden by a black sq. overlay. As a outcome, the button was not seen regardless of being current. Similarly, an Android Police report discovered no countdown timer was proven, however the skip button appeared after a number of seconds.

These will not be remoted incidents both. Several X customers have additionally posted about not seeing the skip button. Gadgets 360 workers members haven’t been in a position to spot this but, nevertheless it may very well be as a result of the YouTube check is geographically restricted.

YouTube spokesperson Oluwa Falodun instructed The Verge, “YouTube is not hiding the skip button. On skippable ads, the button appears after 5 seconds into playback, as always.” The spokesperson, however, highlighted that the video streaming platform is reducing elements on the ad player to help viewers engage with the content of the ad better. One part of the change is that the skip countdown timer would appear as a progress bar at the bottom of the screen.

It is possible that the missing skip button that users have seen so far was a glitch in implementing this change. However, there is no clarity on the matter till YouTube provides an official explanation for this change.