Nicobar District Administration Launches ‘Clean Nicobar, Green Nicobar’ Marketing campaign to Improve Hygiene and Environmental Sustainability

Tarun Karthick

Sri Vijaya Puram, 20 January 2025

Nicobar District Administration, led by Deputy Commissioner Mr. Amit Kale, IAS, has rolled out an formidable cleanliness marketing campaign titled ‘Clean Nicobar, Green Nicobar’. Launched below the Swachh Bharat Mission (Grameen), the marketing campaign started on January 15 and can run till January 25, 2025.

This initiative goals to deliver collectively stakeholders throughout the district to boost sanitation and promote environmental sustainability. The marketing campaign is a collaborative effort involving authorities departments, Tribal Councils, Gram Sabhas, and personal distributors, all working in direction of making Nicobar cleaner and greener.

Government departments have taken an energetic function within the drive, organising cleanliness actions inside their respective jurisdictions. Public areas, together with marketplaces, have been a focus, with non-public distributors becoming a member of forces with the administration to make sure these areas stay garbage-free.

Deputy Commissioner Amit Kale highlighted the broader imaginative and prescient of the initiative, stating, “Cleanliness is not just about maintaining hygiene but also about fostering a sense of pride and responsibility in our communities. With the involvement of all stakeholders, we are creating a sustainable model of community-driven cleanliness.”

The marketing campaign has efficiently became a district-wide motion, showcasing the collective dedication of the folks of Nicobar to safeguard their distinctive surroundings.

The ‘Clean Nicobar, Green Nicobar’ initiative aligns with the objectives of the Swachh Bharat Mission and goals to go away an enduring affect on the well being, well-being, and pure great thing about the Nicobar Islands.