Amazon Prime Video Brings Animax + Gem Content to India in New Partnership

Amazon Prime Video is increasing its anime catalogue by way of a newly-signed partnership with KC Global Media. The Asian media large is now bringing Animax and Gem content material to the streaming platform, boasting widespread anime equivalent to Haikyu!!, My Senpai is Annoying, Fruits Basket, and extra. The content material is now out there as an add-on subscription-based channel and prices Rs. 299 per yr. The bundle additionally features a assortment of J-dramas (Japanese), which additionally come included with English subtitles. Once subscribed, customers can stream the reveals at their leisure, similar to all different content material on Prime Video.

“Fueled by passionate fans and the strong following of Japanese pop culture in India, we are excited to bring the ultimate Japanese entertainment experience in collaboration with one of India’s leading streaming platforms,” George Chien, Co-Founder, President, and CEO of KC Global Media mentioned in a ready assertion. “This partnership with Amazon Prime Video marks another significant milestone for us, as we continue our efforts to provide fans in India with greater accessibility across multiple genres of premium Japanese hit series and anime content, anytime, anywhere.” Japanese popular culture in India has been on a staggering rise not too long ago, with some anime movies like Suzume and Demon Slayer: Kimetsu no Yaiba – To The Swordsmith Village getting theatrical releases.

The key spotlight of this deal is Haikyu!!, which follows a short-statured teenager Shōyō Hinata, who joins the Karasuno highschool volleyball group upon getting impressed by a TV section. All 4 seasons of the sports activities anime will unlock upon subscribing to the Animax + Gem channel and can embody English subtitles to go together with the unique Japanese audio. It’s price noting that Haikyu!! is alternatively additionally out there on Netflix, although for now, it is unclear if this new alliance may have any adversarial impact on its availability there. Other notable inclusions are the slice-of-life anime Fruits Basket, Seven Deadly Sins, and My Senpai is Annoying. All of that is categorised underneath Animax’s choices, in fact.

Meanwhile, Gem marks its Indian debut with a lineup of Japanese dramas and selection reveals, together with the boxing drama 10 Count to the Future, the police procedural Outsider Cops, an airborne love story Nice Flight!, and extra. Amazon Prime Video beforehand partnered with Paramount to convey its Hollywood content material slate — that includes Star Trek: Discovery, 1883, and extra — to the streamer, albeit it was included as a part of the bottom subscription slightly than as a separate channel.

Reports from final week additionally urged that Prime Video has been beta testing ad-supported MiniTV content material on the platform, which integrates an ad-supported carousel. Currently, it is unclear what this is able to seem like, although the concept is to include ads of any new launches, product promotions, and add any model extensions.