Amazon Prime Video to Roll Out Limited Ads in India Subsequent Month; Advert-Free Choose-In Plan Introduced

Amazon Prime Video will begin displaying restricted commercials between content material in India beginning subsequent month. As per the corporate, Amazon Prime subscribers will see advertisements whereas watching their favorite movies and TV exhibits on the e-commerce big’s video streaming platform. Those who don’t want to get interrupted with advertisements can enrol in a brand new ad-free opt-in plan which probably makes subscribing to Amazon Prime and its suite of media-consumption apps significantly dearer than earlier than.

Limited Ads on Amazon Prime Video

Amazon Prime Video has introduced that it’s going to begin displaying restricted commercials when streaming content material beginning June 17, 2025, in an electronic mail despatched to subscribers and seen by Gadgets 360 employees. The video streaming platform says that this transfer will allow it to “continue investing in compelling content and keep increasing that investment over a long period of time.” These advertisements will seem whereas watching movies and TV exhibits.

However, Amazon emphasises that it goals to have “meaningfully” fewer advertisements than conventional TV channels in addition to different media streaming providers. There might be no change to the present worth of the Prime membership which the consumer is enrolled in and no handbook intervention is required, as per the corporate.

For these on the lookout for a very ad-free expertise, the video streaming platform has additionally introduced a brand new opt-in plan which might be obtainable for subscription beginning June 17. It is an add-on to the prevailing Amazon Prime subscription and prices Rs. 129 monthly or Rs. 699 per yr.

Notably, commercials on Prime Video have been beforehand restricted to Australia, Canada, Mexico, the UK, the US, and some European international locations. In October 2024, the corporate introduced that it will quickly introduce advertisements between movies and TV exhibits in India too, though the precise date when this transformation can be made was unknown. Ads on Prime Video are solely anticipated to have an effect on common Prime members. Those subscribed to the Prime Lite plan, which already has ad-supported content material, is not going to witness any change.

Amazon Prime Subscription Benefits, Price

Amazon Prime subscription in India is out there at Rs. 1,499 for the yearly plan. Alternatively, prospects can go for one-month and three-month Prime plans, priced at Rs. 299 and Rs. 599, respectively. The Amazon Prime subscription provides advantages equivalent to same-day and one-day supply choices, free delivery with no minimal order requirement, cashbacks on purchases made with choose playing cards, and early entry to lightning offers. Additionally, it grants entry to different Amazon-owned platforms equivalent to Prime Video, Prime Music, Prime Gaming, and Prime Reading.

There’s additionally a Prime Lite plan which is priced at Rs. 799 for 12 months. However, it limits Prime Video content material to cell phones solely at a most decision of 720p.