Amazon Indicators Settlement With ICAR to Help Farmers Enrolled Under Kisan Retailer

E-commerce agency Amazon India on Friday signed an settlement with the federal government’s premier agri-research physique ICAR to information farmers enrolled in its ‘Kisan retailer’ on scientific cultivation of various crops and assist them obtain optimum yield and revenue.

A ‘Kisan retailer’ part was launched on the Amazon platform in September 2021. Farmers can avail of doorstep supply of agri enter merchandise through Kisan retailer by assisted purchasing at Amazon Easy shops.

The outcomes from a pilot undertaking at Pune between the Indian Council of Agricultural Research (ICAR)-Krishi Vigyan Kendra and Amazon India have motivated to additional broaden the partnership, the corporate stated in a press release.

On behalf of ICAR, U S Gautam, Deputy Director General (Agricultural Extension), and Siddharth Tata, Product Leader, Amazon Fresh Supply Chain, and Kisan, signed the Memorandum of Understanding (MoU).

“ICAR will collaborate with Amazon for technologies, capacity building, and transfer of new knowledge,” ICAR Director General Himanshu Pathak stated on the event.

He additionally expressed hope for the success of this Public-Private-Peasants-Partnership (PPPP).

Asserting that expertise holds immense potential to revolutionize the agricultural sector and uplift the lives of Indian farmers, Amazon India Director and Head- Fresh and Everyday Essentials- Harsh Goyal stated: “This partnership will enable an ecosystem for the farming community, strengthening the ‘farm to fork’ supply chain.” Amazon stated this MoU in farmers partnership with Amazon Kisan retailer will assist guarantee entry to high-quality recent produce for shoppers throughout India, together with these ordering by Amazon Fresh.

Under the MoU, Amazon and ICAR will collaborate to increase the most recent and most exact agriculture practices which were developed by ICAR’s intensive analysis to bridge the technical data gaps in built-in cultivation by leveraging ICAR’s KVK Knowledge community, it stated.

KVKs strengthen a wider group of farmers by leveraging a technological base by the switch of expertise and capacity-building packages.

Additionally, ICAR and Amazon will work collectively on farmer engagement packages at KVKs, conducting demonstrations, trials, and capacity-building initiatives to reinforce farming practices and farm profitability.

Furthermore, Amazon will present coaching assist and help farmers in advertising and marketing their merchandise by its on-line platform, facilitating direct connections with shoppers, it added.