(Photo : FREDERIC J. BROWN/AFP by way of Getty Images) The brand of the Los Angeles Clippers is seen throughout a press convention in Los Angeles on July 24, 2019.
The Los Angeles Clippers will look to embark on a brand new journey subsequent season when the franchise strikes to the Intuit Dome after over 20 seasons of taking part in within the Crypto.com enviornment.
A whole rebranding would accompany the workforce’s transfer. On Monday, the franchise debuted new uniforms, logos, and court docket designs for the 2024-25 season.
The new brand design would present the franchise embracing its maritime roots, going for a navy blue emblem with a compass that varieties the letter C and a naval clipper ship within the center.
The Clippers unveil new jerseys and brand for subsequent season 🔥
(by way of @LAClippers) pic.twitter.com/HVHVmYlQk8
— Bleacher Report (@BleacherReport) February 26, 2024
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The shade scheme is extra related, emphasizing navy blue, which is proven as the colour of their new dwelling court docket. The shade scheme is purple, blue, and white, which stay the identical.
The new uniforms function a callback to the franchise’s earlier days, as they are going to convey again the well-known signature cursive font with a contemporary twist.
The new brand would sit in middle court docket together with coordinates referring to the placement of the venue.
“We have been on a long journey gathering feedback and insights from across Clipper Nation,” mentioned Jillian Zucker, President of Business Operations for the L.A. Clippers and their new enviornment, Intuit Dome.
“We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and future,” Zucker added.
The franchise underwent a maritime brand model in 2015 when Balmer first purchased the franchise. During their Lob City period, the place Blaker Griffin and Chris Paul headlined.
That noticed the franchise go away from the script kind once they rebranded beneath Steve Balmer years in the past, however they’re now bringing it.
Clippers governor Steve Balmer broke down the change to ESPN’s NBA insider, Zach Lowe, telling him that it was time for a change, a barely new identification, however mentioned followers have been adamant about sustaining the Clippers identify.
“The focus groups are advisory, not definitive,” he mentioned. “But I still listen to them, and I have heard, partially to my surprise, that there is no interest in a name change. I had thought about [the name] years ago, before I got the team, but we heard similar reactions back then.”
The long-time rival of the Los Angeles Lakers could be leaving the Crypto.com enviornment subsequent season, making their 18,000 capability Intuit Dome their new dwelling after years of taking part in second fiddle to the opposite Lakers workforce.
This season, the workforce has skilled nice success behind the play of their all-star tandem, Paul George and Khawi Leonard. They are at present competing for first place within the Western Conference.
With their transfer to the brand new enviornment, together with new uniforms and court docket designs, it places extra emphasis on Clippers basketball in Los Angeles for years to return.
“It will make for a phenomenal hat,” she mentioned. “In 20 years, people will look back, and this will be iconic for the Clippers,” Gillian Zucker mentioned.
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