Coachella, touted amongst world’s most well-known annual music festivals held within the US, is attempting a second stab at launching NFTs with VIP advantages for holders. To achieve this, the music and humanities pageant conglomerate has teamed up with OpenSea, the world’s largest NFT market that operates solely digitally. Coachella has determined to launch a complete of three NFT lineups. All three will supply completely different bundles of benefit for the consumers of those digital collectibles by way of OpenSea.
On a median, round 125,000 attendees attain the Empire Polo Club in Indio, California annually round April. Coachella’s resolution to push out NFT collections might straight drive engagement to the NFT sector on a large stage.
The first assortment has already been dropped on OpenSea by the identify of — the VIP Pass + Oasis Lounge Keepsake by Coachella. A complete of 1,024 NFTs are a part of this assortment. Holders of those NFTs will get unique bar advantages with restricted complimentary drinks, and shaded lounge amongst different advantages. NFTs from this assortment are up for being minted for $1,499 (roughly Rs. 1.24 lakh) on the AVAX (Avalanche) blockchain.
Coachella is as soon as once more seeking to elevate the pageant expertise in new methods, launching the Keepsake NFT assortment that comes with added ticketing perks and unique advantages for attendees.@opensea and @Coachella selected to launch on Avalanche as a result of the tech offers the… https://t.co/Gqyu7WTaSX
— Avalanche :small_red_triangle: (@avax) March 5, 2024
As far as the opposite two collections are involved, Coachella reportedly plans to raise the curtains off them round March and mid-April.
“NFT-based music and ticketing collections are one of the best ways for the crypto subsector to gain mainstream adoption. Tickets can have special memories around them for fans, and there’s potential for them to not to just be memorabilia, or a collectible, but also bring in utility,” a tweet threat from Avalanche quoted Devin Finzer, CEO and co-founder of OpenSea as saying.
This, however, is not the first time that Coachella is trying its hand at offering benefits laden NFTs as festival passes and digital souvenirs.
In February 2022, Coachella decided to give away ten lifetime passes to the buyers of its NFTs. The music festival, at the time, had launched an NFT marketplace built by the now bankrupt company FTX US. Soon after, when FTX founder Sam Bankman-Fried’s fortune collapse, these passes and their promises fell flat leaving holders high and dry.
