Global Pill Shipments Rebounded in 2024 as Apple Retains Prime Spot: Report

Global pill shipments rose to 148 million models in 2024, in line with a Canalys report, marking a 9 p.c improve over the earlier yr. After three years of decline, the pill market seems to be rising, and Apple retained its place on the high with 56.9 million models shipped and a 38.6 p.c market share. The subsequent 4 positions had been taken by Samsung, Lenovo, Huawei, and Xiaomi, in the identical order. Amazon, which was in fifth place a yr in the past, was reportedly displaced by the Chinese smartphone maker.

Apple’s iPad Shipments Grew 5.3 Percent in FY 2024

According to the Canalys PC Market Pulse for 2024, shipments for tablets grew by 9 p.c final yr, with over 147.6 million models shipped. Shipments in This fall 2024 rose 5.6 p.c, reaching 39.9 million models. The shipments of tablets have lastly elevated, after three consecutive years of decline, the market analysis agency says in its report.

Global pill shipments between 2016 and 2024
Photo Credit: Canalys

Apple shipped 56.9 million iPad models and led the market final yr, with a 38.6 p.c market share. The firm’s gross sales in This fall had been boosted by the launch of its newest iPad Air and iPad Pro fashions. Samsung was in second place at 18.8 p.c, after delivery 27.8 million tablets. Huawei and Lenovo each shipped 10.4 million models, however the former had a 7.3 p.c market share, whereas the latter’s was barely decrease at 7.1 p.c.

Xiaomi unseated Amazon from the checklist of high 5 manufacturers, delivery 9.2 million tablets, and bringing its market share to six.2 p.c. The Chinese smartphone model grew 73.1 p.c in 2024, permitting it to switch Amazon among the many high manufacturers in Canalys’ report.

The analysis agency additionally highlights efforts taken by Chinese pill producers to carry on to (or improve) their market share within the nation. For instance, the Xiaomi Pad 7 Pro was launched in This fall 2024, whereas Honor has launched ‘bundling’ provides within the UK, in line with the report.

“Consumer tablets are set for a more constrained performance this year, but there will be pockets of opportunity for vendors to target,” mentioned Himani Mukka, Research Manager at Canalys. The market evaluation agency says 52 p.c of surveyed channel companions mentioned they anticipate industrial pill shipments to extend over the course of this yr.