Grok Imagine, a multimodal characteristic that may generate photos and movies, was launched on Sunday. It is at the moment obtainable in beta to all TremendousGrok and Premium+ X subscribers on the iOS app. The characteristic additionally comes with a ‘Spicy’ mode, which might generate not-safe-for-work (NSFW) content material, which is express in nature. Many customers have taken to social media platforms to share the bogus intelligence (AI)-generated media created utilizing the instrument. Notably, the brand new characteristic arrives lower than a month after xAI launched the AI Companion characteristic with two animated characters.
The new characteristic, which is at the moment obtainable in beta to subscribers through the iOS app, can generate each photos and movies. Grok Imagine can be utilized to generate photos from textual content prompts, or movies from photos. Users can both add a picture or use an AI-generated picture created utilizing Grok. The video era characteristic can generate as much as 15-second-long movies with native audio. It is now the second western AI mannequin to supply native audio era functionality, after Google’s Veo 3.
Grok Imagine has introduced a few of my favourite images of my mother to life and I’m nonetheless blown away.
She handed away early 2002 so to see nonetheless images of her precisely animated like that is particularly shifting.
This one is from the early 70s earlier than I used to be born. Truly superb. pic.twitter.com/SsfucqYajs
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) August 5, 2025
Grok Imagine additionally comes with 4 era modes — Custom, Normal, Fun, and Spicy — that customers can choose to generate content material in a particular fashion. There can also be a voice mode, which takes means you do not have to kind out every immediate. xAI proprietor Elon Musk has beforehand known as Grok Image “AI Vine,” referring to the now defunct brief video-focused social media platform.
The characteristic’s Spicy mode has additionally turn out to be a subject of debate and curiosity amongst netizens. The mode can generate NSFW content material, together with mature imagery. Based on posts shared on X (previously generally known as Twitter), whereas it isn’t doable to generate photos with nudity, little or no is left to the creativeness.
Grok’s express content material era takes a separate path in comparison with different mainstream chatbots akin to ChatGPT, Gemini, and Claude, which average the output closely and don’t permit customers to generate any inappropriate photos or movies. Notably, Musk claimed in a separate submit that within the two days for the reason that characteristic’s launch, Grok Imagine has generated 34 million photos.
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