HMD Global Reveals Its Rebranding Efforts; Barbie Flip Telephone to Debut Later This Yr

HMD Global, the corporate recognized for its Nokia-branded telephones, has introduced its rebranding plans on the Mobile World Congress (MWC) 2024 occasion in Barcelona on Sunday (February 25). The Finnish cell producer has revealed that it’ll launch a Barbie-branded flip telephone later this yr in partnership with Mattel. The firm has additionally launched a picture suggesting a pink color scheme for the upcoming retro characteristic telephone. Further, HMD is eyeing to convey again one other iconic Nokia telephone design this yr.

HMD, which stands for Human Mobile Devices, confirmed its rebranding efforts throughout MWC 2024 signaling a brand new route for the corporate. The firm that has solely offered telephones below the Nokia model title for the previous seven years revealed its plans to launch smartphones bearing its personal HMD title. It would observe a multi-brand technique by making HMD authentic gadgets and persevering with to promote Nokia telephones. HMD says that it’ll make telephones which can be “affordable, beautiful, desirable, and repairable.”

The smartphone producer confirmed plans to introduce a Barbie-branded flip telephone in the summertime this yr in partnership with toy maker Mattel. The HMD has not revealed the design of the upcoming retro characteristic telephone however gave us a glimpse on the pink end. The firm has additionally confirmed that it’ll convey again an “iconic Nokia telephone” this summer. An HMD-branded smartphone will also see light in the same timeline.

HMD
Photo Credit: HMD

HMD also aims to boost repairability and reduce the number of steps needed to fix a broken screen of the smartphone. Last year, the company launched the Nokia G22 in partnership with repair specialists iFixit. The handset includes replaceable parts and toolkits so that customers can fix their phones themselves.

Further, the brand expects half of the smartphone devices sold globally in 2024 to be repairable. Furthermore, HMD is launching a first version toolkit for developers and businesses with open design files and information on software integration.