HP introduced Monday it was rebranding its client and industrial PC portfolios in a bid to streamline its product choices. Under the rebranding initiative, HP’s client PC lineup will now include a single prefix, “Omni,” adopted by a signifier representing the product class. All laptops will carry the “OmniBook” moniker, whereas all-in-one desktops will tackle the “OmniStudio” branding. Traditional desktops, then again, will probably be referred to as “OmniDesk.” HP additionally introduced the evolution of its industrial PC manufacturers to HP EliteBook and HP ProE-book.
While the corporate’s client laptops will tackle the “OmniBook” prefix, its gaming laptops will proceed to launch underneath the prevailing Omen model, HP confirmed in a press launch.
In addition to the patron portfolio, HP confirmed that it was streamlining the naming conventions for its industrial PC manufacturers, HP EliteBook and HP ProE-book, to realize a “more cohesive and consistent portfolio.”
Alongside the branding adjustments, every HP system will now embrace a quantity in its branding to ascertain hierarchy of merchandise. Lower-end merchandise within the portfolio will start with the quantity ‘2′ and can go up until ‘10′, represented by an “X”. HP stated that client PCs will carry odd numbering (3, 5, 7), whereas industrial PCs will include even numbers (2, 4, 6, 8) of their names.
“The numbering system will help customers quickly understand the hierarchy of the portfolio, with higher numbers indicating increased performance and advanced features,” HP stated.
HP’s high-end premium choices, then again, will include the “Ultra” moniker as an alternative of a quantity. Additionally, the corporate can even utilise descriptive modifiers to ascertain distinction between completely different type components, equivalent to “Fold” for twin screens and “Flip” for convertible PCs.
The firm additionally launched a brand new brand for its AI PCs. The HP AI Helix brand will probably be current on the corporate’s AI-powered PCs, which can include options equivalent to HP AI Companion and Poly Camera Pro. The firm additionally stated its AI PCs will probably be geared up with safety in opposition to AI-generated threats.
