Koo shouldn’t be competing head-on in opposition to X (previously Twitter), and even the recently-launched Threads by Meta, and is as an alternative going after regional audiences with its language-based method, co-founder of the homegrown platform, Aprameya Radhakrishna, has mentioned.
Radhakrishna mentioned Koo might be social-media-as-a-service, tailoring itself in compliance with the legal guidelines of the nation it operates in.
On Meta’s Threads, he mentioned, “Threads saw an opportunity to go into a space where Twitter (now X) was faltering, but what they did wrong was that they replicated their lifestyle network of Instagram. All the creators moved to Threads and actually didn’t know what to do,” Radhakrishna opined.
Radhakrishna instructed PTI that Koo is “going after a deeper audience which has never heard of Twitter or Threads as platforms…we go after different audiences.” On Koo’s positioning vis-a-vis different platforms, he claimed that the corporate shouldn’t be competing in opposition to others straight since Koo’s method is extra language-based.
Notably, purposes like Koo, widely-seen as Twitter-rival, gained floor a couple of years again following clarion requires increasing the ecosystem of homegrown digital platforms.
Radhakrishna additionally spoke throughout a panel dialogue about how Portuguese is the third largest language base on the platform, and the stream of language on the platform has allowed even the Brazilian president Luiz Inácio Lula da Silva to have a attain amongst their regional audiences, at 200-300 likes per submit on the app.
“We can be social-media-as-a-service, according to your country, since there are problems of data misuse and interference in local affairs”, he mentioned on Koo’s international plans and making reference to different social media firms.
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