Nykaa CEO Steps Up as Marketing Head as Six Executives Resign Amid Rising Competitors

Six executives, together with the advertising and marketing head, of India’s cosmetics-to-fashion retailer Nykaa have resigned since April, the corporate stated on Wednesday, key departures that come as competitors intensifies within the fast-growing sector.

The exits embody that of Chief Marketing Officer Shalini Raghavan, with Nykaa’s founder and CEO Falguni Nayar stepping as much as take direct oversight of that perform, given its criticality, the corporate stated.

The others who’ve stop are Kingshuk Basu, a senior vp (VP) for retail; Sumant Kasliwal, senior VP within the trend unit; Aditya Sandhu from the business-to-business gross sales unit; VP Sachin Kataria from the e-commerce enterprise; and Shantanu Prakash, VP for advertising and marketing and communications.

“Leadership roles are being augmented with an eye on strategic realignment, cost rationalization and growing complexity of the business,” Nykaa stated in a press release when Reuters requested concerning the departures

It didn’t say why the executives had left.

Nykaa affords magnificence merchandise on its web site and at shops, competing with rivals Tata Group and Reliance, each of which have pursuits within the fast-growing $16 billion (practically Rs. 1,32,400 crore) magnificence and private care market on the planet’s most populous nation.

In March, Reuters reported 5 key executives had stop Nykaa, together with its chief industrial operations officer and the CEO of its wholesale enterprise.

Nykaa’s stated on Wednesday that it elevated Shailendra Singh as enterprise head for bodily retail — magnificence, in June.

Shares of Nykaa father or mother, FSN E-Commerce Ventures, have fallen practically 60 % from their itemizing worth in November 2021.

FSN reported a 71.8 % drop in web revenue for the January-March 2023 quarter, however an virtually 50 % rise in pre-tax revenue.

Its investor presentation stated it recorded a 4 % development in core staff, or enterprise executives, in that interval, in comparison with 17 % and 25 % development within the earlier two quarters.

© Thomson Reuters 2023