Sri Vijaya Puram | September 21, 2026
Swaraj Dweep Forest Division performed a seashore cleansing marketing campaign on the designated Blue Flag Beach, Radhanagar, on September 19, 2026, as a part of International Coastal Cleanup Day (ICCD) 2026. More than 300 volunteers participated within the marketing campaign, representing numerous authorities departments, stakeholder teams and the local people.
The marketing campaign noticed participation from Pradhans and PRI members of Shyam Nagar and Govind Nagar Panchayats, hoteliers from Taj Resort, Barefoot and different motels, lifeguards, trek guides, tour operators, photographers, members of the Association of Restaurants, distributors, college college students and lecturers, ladies, native villagers, NGOs and different members of the group.
Despite intermittent heavy rain, individuals actively took half within the seashore cleansing drive and consciousness actions. The marketing campaign highlighted the significance of maintaining seashores free from rubbish, defending the world’s oceans and seashores, and addressing the issue of waste coming into the marine setting.
As a part of the programme, a pledge was administered to the individuals, reaffirming their dedication in the direction of sustaining a clear and secure coastal setting and selling sustainable tourism. Around 20 forestry saplings have been additionally planted alongside the coast beneath the “Ek Ped Maa Ke Naam” plantation initiative.
The programme additionally featured a coastal clean-up exercise titled “Plogging”, throughout which individuals walked alongside the seashore whereas amassing waste. A signature marketing campaign and selfie nook have been organised to encourage higher public participation and lift consciousness about coastal conservation.
Prize distribution was additionally performed for the primary, second and third prize winners of the poster and sand artwork competitions held amongst youngsters.
To facilitate certification of participation, QR codes have been positioned at accessible places inside the seashore premises, enabling individuals to acquire particular person certificates for his or her involvement within the seashore cleansing exercise.
The marketing campaign aimed to bolster the significance of collective group motion, stakeholder participation and accountable waste administration in sustaining clear, secure and sustainable coastal areas.
