With the success of Gadar 2, Jawan and Pathaan, Bollywood is again to capitalizing on what it does finest, mass cinema. The unprecedented field workplace numbers of Gadar 2 additional highlighted how nostalgia can carry within the crowds. The style of motion and drama appears to be one of the best wager for traders. In the approaching yr, we’ve got motion pictures like Kantara 2, Pushpa 2, Singham Again coming. Besides, biggies like Kalki 2898 AD, Devara and Salaar can be in two components. While some persons are complaining that Bollywood appears to have stopped making romances or rom-coms, commerce couldn’t be happier. The pandemic had been actually laborious on the Indian financial system, and the business suffered like many others. The yr 2023 has been one in every of true resurrection for Bollywood. Coming to sequels, that is what commerce consultants really feel about this…
Sequels a price efficient proposition for giant motion pictures
Of late, we’re listening to how producers are shelling out large bucks for Bollywood motion motion pictures. Aditya Chopra has reportedly splurged over Rs 35 crores for the jailbreak sequence of Tiger 3. The climax of Singham Again has a separate price range of Rs 25 crores, as per stories. Producer and movie enterprise skilled, Girish Johar tells us, “I think this has two aspects. All these upcoming movies of 2024 are big spectacle films. There is a lot of investment from all financers and producers. When they already have a big set up, and dates from top stars, it makes a lot of sense to do sequels or films in two parts. They already have a milieu established and it’s cost-effective. We see a movie for 3 hours but producers have realized that they can make a movie that is 4 to 4.5 hours. It can be done smartly without much expense.”
Producers making certain return on funding
Johar additional says that if the primary film will get a superb field workplace response then worth of the sequel routinely goes up. And if by probability, the primary movie tanks, then producers have already recovered a little bit of their cash with TV, music, digital rights. “It is a complete win-win situation as they are safeguarded in every way,” indicators off Johar. Trade skilled Amul Mohan additionally advised us, “The brand popularity factor comes into play. When movies like Pushpa, Baahubali were announced, it was clear that they would come in two parts. The success of Kantara has prompted Kantara 2. Mass cinema has always been the strength of Bollywood. It is good to see how people are prioritizing it.”
The Sequel Success Formula in Bollywood Revealed
Success of a franchise is the topmost purpose. Makers have realized how followers love sure outdated movies and their nostalgia worth. When they’ve managed to get stars for a movie, it is sensible to mount a much bigger movie at a lesser value. Stars are additionally extra prone to comply with a sequel if first film is profitable. Lastly, it doesn’t want further advertising and marketing or promotion to make information. Sequels are within the information from day one because of loyal followers.
Bollywood is thought for producing movies that seize the creativeness of its viewers. It’s no secret that in terms of making sequels, the stakes are even increased. With sequels changing into increasingly more widespread in right this moment’s movie business, Bollywood has additionally been on the forefront of manufacturing a number of the hottest ones. But what makes a movie sequel an excellent hit with followers and a positive shot field workplace success? Here are 5 issues:
1. Familiarity Breeds Success
One of the principle causes sequels are successful is due to the familiarity issue. Fans are likely to take pleasure in seeing their favourite characters in a brand new journey or chapter, and the familiarity of those characters makes them simpler to attach with.
For instance, the Dhoom franchise has been a large success in India. The fan-favorite character of ACP Jai Dixit has been a continuing presence in all three movies, making it simpler for audiences to attach and emotionally spend money on his journey as a cop.
2. Star Power
The star energy in a sequel typically provides to its success. When a profitable actor or actress is hooked up to a film franchise, it will possibly work wonders when it comes to attracting audiences. Many film franchises typically carry again their unique forged members, who’ve a robust following, to seize the eye of the followers.
The Golmaal collection, starring Ajay Devgn, has been probably the most profitable franchises in Bollywood historical past. The forged, which incorporates a number of the greatest names within the business, has performed a big function within the franchise’s success.
3. Enhanced Storyline
Sequels have a bonus over their unique movies as they’ll delve deeper into the storylines and characters that audiences have grown to like. By increasing on current narratives, filmmakers can captivate followers by providing recent views and thrilling developments.
One notable instance that illustrates this level is the sequel to the blockbuster movie Gadar: Ek Prem Katha. The unique movie, launched in 2001, adopted the tumultuous love story set towards the backdrop of the partition of India. The sequel Gadar 2, continued the saga, exploring the repercussions of these occasions in a up to date setting. By revisiting the characters and exploring their lives in a brand new period, the sequel delivered a thought-provoking and emotionally-charged narrative.
4. Creative Marketing
Marketing performs a big function within the success of any movie, and sequels are not any exception. In truth, sequels typically have a bonus over unique movies in terms of advertising and marketing as a result of they have already got a longtime fan base.
The Baahubali franchise has been probably the most profitable film franchises in Indian cinema historical past. The filmmakers used inventive advertising and marketing ways, reminiscent of releasing behind-the-scenes footage, creating interactive video games, and launching merchandise, to construct pleasure amongst followers.
5. Escapism
Movies, basically, present an escape from actuality, and sequels are not any exception. Fans go to the theatre to neglect their issues and immerse themselves on this planet of their favourite characters.
The Housefull franchise is one such collection that has been profitable in offering an escape for its followers. The movies, stuffed with over-the-top humor and larger-than-life characters, make for an ideal escapist deal with for audiences.
In brief, any film sequel needs to be nearly as good as, if not higher than, the unique movie. There are not any ensures in terms of filmmaking, however by ticking off these 5 packing containers, the probabilities of making a superhit sequel are considerably increased. By offering recognition and continuity to current characters and their storylines, Bollywood has given us a number of the most profitable franchises in Indian cinema historical past.
Stay tuned to BollywoodLife for the newest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
Click to affix us on Facebook, Twitter, Youtube and Instagram.
Also comply with us on Facebook Messenger for up to date updates.
