Xiaomi led the wearable band market in Q1 2025, after refreshing uts Mi Band and Redmi Watch fashions earlier this yr, in response to a Canalys report. The Beijing-based expertise agency surpassed Apple and regained the highest vendor spot, as its shipments noticed an annual progress of 44 p.c. Huawei, Samsung, and Garmin had been in third, fourth and fifth locations, respectively. Meanwhile, a brand new examine reveals that prospects search for affordability, lengthy battery life, and assist for well being monitoring as the highest three options when buying a smartwatch.
Xiaomi Regains Top Vendor Spot as Shipments Grew to eight.7 Million Units
Canalys’ newest Wearable Band Analysis report reveals that the worldwide wearable band shipments rose to 46.6 million in Q1 2025, because the market grew 13 p.c year-on-year (YoY). Basic wearables noticed the very best progress, and Xiaomi shipped probably the most wearables bands within the first quarter, after launching two new fashions, the Xiaomi Smart Band 9 and Redmi Band 5. The latter was the corporate’s greatest promoting wearable system.
Top wearable band distributors in Q1 2025
Photo Credit: Canalys
Apple and Huawei had been in second and third place, respectively. Canalys expects Apple’s market share (presently at 16 p.c) to develop within the second half of 2025, as the corporate is anticipated to launch it is tenth anniversary smartwatch within the coming months. Huawei shipments grew 36 p.c YoY to 7.1 million models, after its Fit and GT wearable units carried out effectively.
With a large 74 p.c progress in Q1 2025, Samsung’s shipments in the identical interval grew to 4.9 million models, as the corporate targeted on reasonably priced units (Galaxy Fit) and premium fashions (Galaxy Watch) in rising and prosperous markets, respectively.
Garmin nudged its current consumer base to improve to newer fashions in a various product portfolio within the first quarter, as its shipments rose 10 p.c YoY to 1.8 million models, as per the Canalys report. The wearable maker was in fifth place when it comes to international cargo market share.
“With hardware profitability under strain, the wearables market is shifting from being hardware-led to ecosystem-driven,” mentioned Cynthia Chen, Research Manager at Omdia-owned Canalys. “Vendors are accelerating platform and service development to boost recurring revenue and user retention.”
A latest shopper survey carried out by Canalys revealed that 18,185 of respondents had been involved in regards to the costs of wearables, whereas 14,691 individuals responded saying battery life was an essential issue to be thought-about whereas buying a smartwatch. Health monitoring capabilities had been the third most essential issue for patrons, as per the survey.
