Three out of each 4 folks surveyed in India have ‘NoMoPhobia’ — the concern of being indifferent from their smartphones as a consequence of low battery or different causes, a joint examine by cell phone maker Oppo and market analysis agency Counterpoint mentioned on Friday.
According to the report, 65 % of smartphone customers surveyed expertise emotional discomfort—nervous or anxious, disconnected, helpless, concern of lacking out, nervous, unsafe—when their battery drains.
NoMoPhobia, quick for no cell phobia, refers back to the concern of, or anxiousness brought on by, not having a working cell phone.
Oppo India collaborated with Counterpoint to know trendy smartphone customers’ battery anxiousness ranges. The survey lined over 1,500 respondents in tier 1 and a few tier 2 cities.
“This is a foundational study and will be instrumental in the way we make our products. 60 percent of people are going to replace their smartphones because the battery is not performing. More importantly, we cue this to make our products battery,” Oppo India Chief Marketing Officer Damyant Singh Khanoria mentioned.
The examine discovered that 82 % of male customers really feel extra anxious in comparison with 74 % of feminine customers.
92.5 % of customers use energy saving mode on their telephone and 87 % use their telephone whereas it is getting charged.
About 42 % of respondents use smartphones most for leisure, the place social media is on the prime. Around 65 % of customers sacrifice telephone utilization to preserve battery whereas 82 % restrict their social media utilization.
“Our smartphones have become our personal universes that enable us to stay connected, personally and professionally, and also for entertainment. Consequently, many of us have developed a phobia of being without our phones.
“As a end result, folks typically really feel anxious on the considered operating out of battery and being unable to make use of their telephones. The feeling of low battery anxiousness is increased among the many working age group of 31 to 40 years adopted by the age group of 25 to 30 years,” Counterpoint Research Director, Tarun Pathak said.
