Consciousness Drive on Substance Abuse Held at JNRM Under ‘Nasha Mukt Bharat’ Marketing campaign

Tarun Karthick

Sri Vijaya Puram, 23 October 2025

A focused consciousness programme on substance abuse was lately held at Jawaharlal Nehru Rajkeeya Mahavidyalaya (JNRM), organised by the Directorate of Social Welfare below the nationwide marketing campaign Nasha Mukt Bharat Abhiyaan (NMBA). First-year college students of the B.A. Political Science course have been in attendance, because the programme sought to sensitise youth on the damaging penalties of alcohol and drug use and to mobilise collective motion in direction of a more healthy, addiction-free society.

The session was spearheaded by the Project Assistant (NAPDDR) and included participation from officers of the Integrated Rehabilitation Centre for Addicts (IRCA), the Anti‑Narcotics Unit (CID) and the Directorate of Health Services. Speakers supplied detailed briefings on the goals of the National Action Plan for Drug Demand Reduction (NAPDDR) and NMBA, emphasising the significance of neighborhood participation, youth engagement and inter-departmental coordination in stopping substance abuse.

Under NAPDDR, prevention, awareness-generation, remedy and rehabilitation kind the core pillars of motion. Launched on 15 August 2020, NMBA is carried out nationwide with a deal with greater schooling establishments, colleges and neighborhood outreach.

Officials on the JNRM occasion urged college students to function ambassadors of their environment and confused that constructing an addiction-free neighborhood is a shared accountability that spans households, establishments and neighbourhoods.