Directorate of RD, PRIs & ULBs Launches State-Degree ‘Swachhta Hi Seva 2025’ Marketing campaign at Beodnabad

Tarun Karthick

Sri Vijaya Puram, 18 September 2025

The Directorate of RD, PRIs & ULBs launched the State-level Swachhta Hi Seva 2025 marketing campaign on Wednesday at Gram Panchayat Beodnabad, in coordination with Panchayat and Block-level authorities. The marketing campaign will likely be noticed throughout the Union Territory from September 17 to October 2, 2025.

The launch programme started with the administration of the Swachhta Hi Seva pledge by Dr. Apurva Sharma, Director (RD/P), who urged residents to dedicate at the very least 100 hours yearly—round two hours every week—to cleanliness drives. Highlighting the importance of particular person efforts, Dr. Sharma confused that constant neighborhood motion was important for constructing a cleaner and more healthy society.

As a part of the inaugural occasion, a cleanliness drive was carried out in and across the Panchayat Bhawan. The drive witnessed energetic participation from Directorate employees, Block officers, PRI members, and native villagers, reflecting robust neighborhood involvement and civic duty.

Simultaneously, the marketing campaign was launched at Block and Gram Panchayat ranges throughout the Islands to make sure widespread public participation. The initiative goals to lift consciousness on sanitation and promote long-term behavioral change in direction of sustaining cleanliness.

The Swachhta Hi Seva 2025 marketing campaign is noticed as a tribute to Mahatma Gandhi’s beliefs, reaffirming his imaginative and prescient that “cleanliness is next to godliness” and his dream of a nation rooted in well being, hygiene, and a clear atmosphere for all.