Tarun Karthick
Sri Vijaya Puram, 16 August 2025
In a serious stride in the direction of girls empowerment and the promotion of indigenous merchandise, a Self Help Group (SHG) model of Virgin Coconut Oil, NiCoShe, was formally launched at Nancowry in the course of the Block Mela cum Tribal Food Festival commemorating the 79th Independence Day.
The product has been developed by the Manula Mathai Payuh Producer Group, a collective of native SHG members fashioned below the Deendayal Antyodya Yojana – National Rural Livelihood Mission. The SHG girls have come collectively to protect and promote the wealthy Nicobari custom of coconut-based merchandise.
What units NiCoShe aside is its preparation utilizing the age-old Nicobari technique of oil extraction, a conventional course of that has just lately earned Geographical Indication (GI) certification, highlighting its authenticity and cultural significance.
The model title displays its origins and function: “Ni” stands for Nicobarese Tribe, “Co” for Coconut, and “She” symbolizes the collective effort of SHG girls who’ve labored tirelessly to carry the model to life.
Virgin Coconut Oil (VCO) is acknowledged globally for its a number of advantages. Its medicinal worth consists of boosting immunity, supporting coronary heart well being, aiding digestion, and serving to handle diabetes. Its dietary worth stems from lauric acid, antioxidants, and important fatty acids that promote total wellbeing, whereas its beauty worth makes it a pure alternative for skincare and haircare, providing moisturization, therapeutic properties, and anti-aging advantages.
The launch was presided over by Mr. Aditya Sangotra, DANICS, Assistant Commissioner, Nancowry, who unveiled the model within the presence of Mr. Mohammed Yunus M, Block Development Officer, Nancowry, together with public representatives, SHG members, and a big gathering of residents.
Speaking on the occasion, officers lauded the efforts of the SHG members for remodeling a conventional product right into a market-ready model with the potential to showcase the Nicobar Islands on a broader platform whereas creating livelihood alternatives for tribal girls.
NiCoShe will quickly be out there in markets at Sri Vijaya Puram, authorities retailers, airport stalls, and different key areas. Orders will also be positioned by way of cellphone at 8900928267 and thru the official Instagram web page @manula_mathai_payuh.
The launch of NiCoShe represents greater than a brand new product; it stands as an emblem of cultural satisfaction, self-reliance, and financial empowerment for the ladies of Nancowry.
