Tablet shipments in India grew by 42.8 p.c year-over-year (YoY) in 2024 to five.73 million models, in line with a report by a market analysis agency. The report claimed that the rise in pocket book PC costs and higher Android options have pushed clients to go for tablets for productiveness and leisure. The removable and slate pill classes have reportedly grown by 30 p.c and 47.2 p.c YoY in 2024, respectively. However, pill shipments within the nation did see a 17 p.c YoY drop within the fourth quarter (This autumn) of 2024 as a consequence of delays in sure authorities manifesto offers, the report added.
India Tablet Shipments Grew in 2024
According to an International Data Corporation (IDC) report, pill shipments in India grew to 5.73 million models in 2024, marking a 42.8 p.c YoY enhance. The knowledge is predicated on knowledge from IDC’s Worldwide Quarterly Personal Computing Device Tracker. Driven by “strong eTailer promotions, discounts, and cashback offers,” the shopper section grew by 19.2 p.c YoY in 2024, as per the report. Samsung led the eTailer channel with 24.4 p.c share, the report added.
Meanwhile, the business pill section grew by 69.7 p.c YoY in 2024. This development was recorded regardless of a 9.9 p.c YoY decline within the Very Large enterprise (VLB) section, the report famous and added that the schooling section, pushed by elevated government-funded schooling initiatives, noticed a “remarkable 104.5 percent YoY growth.”
IDC analyst Priyansh Tiwari famous within the report that the “better cameras, software updates, and app integration” in Android tablets “attracted a certain section of PC buyers,” to purchase tablets “for light productivity and entertainment.” The analyst added that the rise in PC pocket book costs as a consequence of “rising component costs,” is another excuse that led clients to decide on tablets over PCs.
According to the report, greater than 60 p.c of the pill shipments in India in 2024 have been entry-level tablets priced at or lower than $300 (roughly Rs. 26,200). The report added that the ASP (common promoting value) for the entire tablets shipped within the shopper section elevated from $309 (roughly Rs. 27,000) in 2023 to $336 (roughly Rs. 29,400) in 2024.
Samsung topped the pill market in India with a share of 42.6 p.c in 2024. The firm additionally led in each business and shopper segments, with 51.1 p.c and 32.1 p.c market share, respectively.
The report famous that the South Korean tech big maintained the lead within the This autumn 2024 as effectively with a 35.5 p.c market share in pill shipments within the nation. The lead within the quarter was owing to the “strong presence in public sector education projects, its good push across consumer channels, and a heavy inventory push during online sales,” in line with the report.
Acer Group took the 2nd spot in 2024 with a market share of 18.7 p.c in pill shipments, adopted by Apple within the third place with an 11 p.c share. Lenovo grabbed the fourth spot alongside Xiaomi with 9 p.c market share every.
India Tablet Shipments 2025 Outlook
IDC’s Bharath Shenoy claimed that the acceptance of tablets in industries like FMCG (fast-moving shopper items), hospitality, BFSI (Banking, Financial Services, and Insurance), and extra, “is on the rise as it is seen as a portable productivity device.” The pill market in 2025 in India is predicted to “maintain its growth momentum in the consumer segment as well,” because of the launch of more AI-backed tablets in the coming months.
For details of the latest launches and news from Samsung, Xiaomi, Realme, OnePlus, Oppo and other companies at the Mobile World Congress in Barcelona, visit our MWC 2025 hub.
