Good TV Shipments in India Grew 8.6 % YoY in 2024, Samsung Leads the Market: IDC

India’s good TV shipments recorded progress of 8.6 p.c year-over-year (YoY) in 2024, identified International Data Corporation (IDC). The progress was fueled primarily by the elevated demand for good TVs with 55-inch and bigger shows and an increase in offline shipments, the report said. Samsung led India’s good TV market within the earlier 12 months with a 16.1 p.c share, carefully adopted by LG. Chinese tech model Xiaomi, TCL and Sony got here within the high 5.

IDC shared insights about India’s good TV shipments in 2024 on LinkedIn. As per the put up, the home good TV market grew 8.6 p.c YoY in 2024. India managed to ship 12.1 million models within the earlier 12 months, and IDC noticed that the surge was pushed by a 43 p.c soar in 55-inch+ TVs and a 20 p.c rise in offline shipments. However, on-line shipments fell by 8 p.c.

Samsung, LG Emerge as Top Choices

Samsung had a significant share of India’s good TV shipments and maintained its high place in 2024 with a market share of 16.1 p.c. The South Korean firm registered 35.9 p.c YoY progress. LG clocked a powerful efficiency and took the second spot with a 15.1 p.c market share. It additionally witnessed a 42.2 p.c YoY progress.

Xiaomi dropped to the third spot with an 11.7 p.c market share. The model had a 14.2 p.c market share in 2023. IDC famous that the Chinese model posted a ten.1 p.c YoY decline in its shipments.

TCL and Sony took the fourth and fifth positions with a market share of 8.4 p.c and eight.2 p.c, respectively. TCL posted a YoY progress of 21.1 p.c, whereas Sony registered a YoY progress of 26.9 p.c.

IDC noticed that 2025 was off to a sluggish begin for the Indian good TV market with a 7 p.c YoY dip in January-February. An IDC analyst is predicting a rebound later this 12 months.

“In 2024, the 55-inch and 65-inch smart TV segments experienced remarkable YoY growth of 42 percent and 75 percent, capturing 19 percent and 6 percent share, respectively. The market is expected to rebound in the upcoming quarters, leading to a mid-single digit growth in 2025” he stated.