‘Sneh Sangam’ Door-to-Door Marketing campaign Brings Assist and Awareness to Senior Citizens in Junglighat

Tarun Karthick

Sri Vijaya Puram, 10 April 2025

In a heartfelt outreach effort, the ‘Sneh Sangam’ initiative underneath Elderline 14567, a National Helpline for Senior Citizens supported by the Ministry of Social Justice and Empowerment, performed a door-to-door consciousness marketing campaign within the Fisherman Colony at Junglighat. The marketing campaign, organised in collaboration with Pankh NGO, aimed to foster empathy, connection, and supply important data to aged residents straight at their houses.

The main aim of the initiative was to determine a private reference to every senior citizen by significant conversations, understanding their considerations, and making them conscious of the companies offered by Elderline 14567. The helpline presents emotional help, steering, data, and area intervention for senior residents in want.

Ms. Sushma Pandey, Project Manager of the National Helpline for Senior Citizens (NHSC), led the outreach, interacting personally with every elder and inspiring them to achieve out to the helpline every time they face challenges and even emotions of loneliness. “This helpline is for you. We are here to listen and help,” she stated whereas explaining the array of help companies obtainable by Elderline.

In a symbolic gesture of care and sustainability, Ms. Komal Anand, President of Pankh NGO, distributed saplings to the aged individuals—selling well-being, environmental connection, and a renewed sense of function. Awareness posters and pamphlets had been additionally handed out to assist unfold the message of help and connection additional throughout the neighborhood.

Mr. A.Okay. Biswas, Nodal Officer (NHSC), engaged with the senior residents in the course of the go to, sharing important details about numerous authorities schemes and welfare advantages obtainable for the aged.

Acharya Shudhananda Saraswati of Chinmaya Mission, who was current because the visitor of honour, praised the initiative for its holistic method to elder care. “True compassion is shown when care reaches people where they are—this initiative is a beautiful example of that spirit,” he remarked.

Many elders shared their private experiences in the course of the go to, voicing considerations about well being points, pensions, and emotional well-being—highlighting the urgent want for such community-level engagement.

With initiatives like Sneh Sangam, Elderline 14567 continues to construct a compassionate and responsive help system for senior residents, making certain they really feel heard, valued, and empowered.