Twitter Publicizes Plan to Share Promoting Income With Verified Content material Creators

Twitter mentioned on Thursday that choose content material creators on the social media platform might be eligible to get part of the promoting income the corporate earns.

The content material creators will get a share of income from advertisements displayed of their replies, Twitter mentioned, including that to be eligible the creators must be verified customers with at the very least 5 million impressions on their posts in every of the final 3 months and have a Stripe fee account.

Twitter is attempting to attract extra content material creators to the platform. Earlier this yr, the corporate allowed customers to supply paid subscription to their content material on the platform.

Elon Musk, the billionaire who purchased Twitter final October, has beforehand mentioned the corporate will go on all the subscription income to creators within the first yr excluding fee gateway expenses.

Musk’s transfer to share income from ads with a few of its content material creators comes days after Mark Zuckerberg’s Meta Platforms launched a direct problem to Twitter with its Threads app. Threads has since raced to cross 100 million sign-ups inside 5 days of launch. Twitter has threatened to sue Meta, accusing it of hiring former staff who had entry to commerce secrets and techniques and different confidential data.

Twitter final week had put a brief restrict on the variety of tweets that customers can see every day, a transfer that has sparked some backlash and will undermine the social community’s efforts to draw advertisers. The restrict, imposed to “address extreme levels of data scraping and system manipulation”, is the newest change by the Musk-owned firm. The firm has seen advertisers flee amid worries about Musk’s strategy to content material moderation guidelines, impacting its income.

© Thomson Reuters 2023